In this episode of Web3 NextLevel, hosts Andre and Stefan sit down with Thomas Bergmüller of Authentic Vision to explore how physical products can be linked with NFTs in a meaningful way.

Thomas explains how security labels featuring unique holograms are used to authenticate physical goods. These labels are mass-produced and attached to products, allowing consumers to verify authenticity simply by scanning them with a smartphone.

Rather than focusing on investment-driven NFTs, Authentic Vision is leveraging NFTs as a technology for ownership, gamification, and digital collecting, even at large scales. The system is designed to be accessible even to users with no crypto experience, relying on familiar tools like QR codes.

The conversation covers topics such as:

• Consumer-friendly NFT experiences
• Theft prevention through physical-digital integration
• Gamification strategies
• The role of NFTs in Digital Product Passports
• Enhancing collaboration between companies using NFT tech

MetaAnchor is a sub-brand of Authentic Vision GmbH, which specializes in large-scale enterprise brand protection. MetaAnchor brings this proven security technology to artists, creators, and innovative small-scale projects, enabling them to connect physical products with digital experiences, NFTs, and exclusive content utilizing the unique Holographic Fingerprint™.