The Meta Anchor Label features Authentic Vision’s battle-hardened and patent-protected Holographic Fingerprint technology. It consists of a shield-shaped holographic security feature, which is married to a QR-Code. Additionally, the Meta Anchor Label incorporates a tamper-evident VOID pattern, which guarantees that once the label is applied to an item, it cannot be transferred and re-applied to counterfeit products, ensuring authenticity and security.

The Meta Anchor Platform employs a Scanning App in conjunction with the Meta Anchor Backend. This system authenticates the physical Meta Anchor Label and generates an Attestation Token. This token serves as evidence of possession and authenticity. Customers can easily authenticate your physical products by scanning the attached Meta Anchor Label using one of the available methods:

• The dedicated Meta Anchor App
• An SDK integration
• The Web-App (https://scan.metaanchor.io)

Upon a successful scan, the Meta Anchor Backend generates an Attestation Token. This token provides detailed information about the scanned label, including its authenticity, any attempts at fraud, the scanning user (using an anonymous device ID), and the timestamp of the scan. Depending on the setup, it may also include the geographical location where the scan took place.