At the core of this collaboration lies Solaire’s use of Meta Anchor’s™ patented Holographic Fingerprint™ technology. This unforgeable and visually unique security tag transforms physical items into secure, digitally connected assets. Solaire applies these tags to enable:

• Peer-to-peer authentication: Every item resold through Solaire’s wallet platform is verified with Meta Anchor™, ensuring it’s a genuine product.

• Protection against counterfeit risks: Unlike QR codes or NFC tags, Meta Anchor™ can’t be copied or scanned from photos, providing robust protection throughout the item’s lifecycle.

• Consumer confidence: End-users know they’re purchasing a legitimate product, boosting trust and encouraging circular commerce.

Meta Anchor™ isn’t just about verifying authenticity—it’s a bridge to a broader digital experience. Solaire leverages this by:

• Linking products to dynamic digital wallets: Each tagged product is paired with a customizable wallet interface, allowing for seamless resale and interaction.

• Generating new revenue streams: Brands benefit from royalty tracking and secondary market data without needing to overhaul their existing systems.

• Promoting sustainability and reuse: Meta Anchor™ encourages recommerce by supporting longevity and traceability in every product’s journey, aligning with sustainability goals.

Through this partnership, Solaire amplifies the value of Meta Anchor™ by embedding it into a recommerce-native ecosystem—offering brands a turnkey solution to monetize, track, and secure their physical and phygital assets post-sale.

Solaire, a frontrunner in wallet and recommerce enablement infrastructure, unlocks Web3 access to general consumers, as well as secondary market access for brands and retailers, providing them with resale royalties and secondary market data without changing their existing tech stack. Headquartered in New York, Solaire powers industries globally, spanning fashion, luxury, memorabilia, collectibles, and fine art.
https://info.mysolaire.xyz

MetaAnchor is a sub-brand of Authentic Vision GmbH, which specializes in large-scale enterprise brand protection. MetaAnchor brings this proven security technology to artists, creators, and innovative small-scale projects, enabling them to connect physical products with digital experiences, NFTs, and exclusive content utilizing the unique Holographic Fingerprint™.